Everything You Need To Know About AI Siri

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Sindri Tomasson

Sindri Tomasson

Jun 11, 2024

Introduction to Apple Intelligence

Apple Intelligence is Apple's comprehensive AI system designed to seamlessly integrate with iPhone, Mac, and iPad operating systems. This new initiative aims to enhance user experience by leveraging advanced AI capabilities, ensuring privacy, and providing innovative features.


With AI becoming increasingly central to technological advancement, Apple Intelligence represents a significant step forward. By integrating AI deeply into its ecosystem, Apple is poised to offer more personalized, efficient, and intelligent user experiences.

Key Features of Apple Intelligence

Siri Improvements

Enhanced Understanding and Privacy

Since its inception, Siri has been a cornerstone of Apple's AI efforts. The latest enhancements aim to make Siri smarter and more intuitive. By using on-device models and Apple's new private cloud compute system, Siri can now better understand user commands, even with errors. The ability to type to Siri, transforming it into a chatbot, is a significant upgrade. Siri's integration with personal data enables it to perform tasks such as finding specific messages, extracting ID numbers, and more, all while maintaining user privacy.

Integration with ChatGPT

A notable new feature is Siri's ability to collaborate with ChatGPT. When Siri encounters a task it can't handle, it will seek user permission to utilize ChatGPT. Users with a ChatGPT account can connect and access premium features, enhancing Siri's functionality. Apple plans to integrate other large language models in the future, further expanding Siri's capabilities.

Writing Tools

Generative AI for Content Creation

Apple has introduced generative AI models capable of summarizing, rewriting, and proofreading text across Notes, Mail, Pages, and more. These tools can adjust the tone of responses to suit different contexts, such as making a message sound more friendly, professional, or concise. This functionality mirrors existing features from Google and Samsung but is a welcome addition to Apple's ecosystem.

Image Generation and Editing

Gen Emoji and Image Playground

Apple is stepping into the realm of generative image creation with Gen Emoji. Users can create custom emojis by providing descriptions, which can then be used in messages and as stickers. The new Image Playground app allows for quick image creation in various styles, including animations, sketches, and illustrations. Additionally, Apple Intelligence offers advanced photo search capabilities and a cleanup tool similar to Google's Magic Erase, enabling users to remove unwanted objects or people from their photos.

Voice Transcription

On-Device Transcription and Summarization

Apple is finally introducing on-device AI transcription, a feature long available from Samsung and Google. This functionality will be available in the Notes app, allowing users to summarize transcripts quickly. A similar feature will be integrated into the Phone app, enabling call recording and transcription with automatic participant notification.

Notification Prioritization

AI-Driven Notification Management

Taking inspiration from Google and Samsung, Apple Intelligence will use AI to prioritize notifications. Important alerts will appear at the top of the stack, helping users manage their attention more effectively.

Comparative Analysis

Apple vs. Samsung

While many of Apple Intelligence's features mirror those of Samsung's AI offerings, Apple's approach emphasizes privacy and seamless integration across its ecosystem. The introduction of features like Gen Emoji and advanced voice transcription sets Apple apart.

Apple vs. Google

Google has been a leader in AI for years, but Apple's focus on on-device processing and privacy gives it a unique edge. Features like the private cloud compute system and deep integration with personal data differentiate Apple Intelligence from Google's solutions.

Implementation in Devices


Apple Intelligence will debut in iOS 18, iPadOS 18, and macOS Sequoia, initially available in beta versions this summer and more broadly this fall. However, these features require the latest hardware, specifically the iPhone 15 Pro lineup and devices with the M chip or later.

Hardware Requirements

To leverage Apple Intelligence fully, users will need the latest Apple hardware. This requirement may be a drawback for those with older devices, but it ensures optimal performance and security.

Future Prospects

Upcoming Features

Apple has announced that some features, including ChatGPT integration, will arrive by the end of the year, with others potentially delayed until next year. Continuous updates and new AI capabilities are expected as Apple refines and expands its AI ecosystem.

Market Impact

Apple Intelligence is poised to influence the AI landscape significantly. By integrating advanced AI features across its popular devices, Apple is setting new standards for user experience and privacy.


What is Apple Intelligence? Apple Intelligence is Apple's new AI system designed to integrate across iPhone, Mac, and iPad operating systems, enhancing user experience with advanced features.

How does Siri improve with Apple Intelligence? Siri becomes more intuitive, with better understanding of user commands, privacy-focused on-device processing, and integration with ChatGPT for enhanced capabilities.

What are Gen Emoji and Image Playground? Gen Emoji allows users to create custom emojis based on descriptions, while Image Playground offers quick image creation in various styles, enhancing visual content creation.

Is Apple Intelligence available on all devices? No, Apple Intelligence requires the latest hardware, specifically the iPhone 15 Pro lineup and devices with the M chip or later.

When will Apple Intelligence features be available? Apple Intelligence will start appearing in iOS 18, iPadOS 18, and macOS Sequoia beta versions this summer, with broader availability in the fall. Some features may be delayed until next year.

How does Apple Intelligence compare to Google and Samsung? While many features are similar, Apple's focus on privacy, on-device processing, and seamless ecosystem integration sets it apart from Google and Samsung.


Apple Intelligence marks a significant leap in AI integration within the Apple ecosystem. With enhanced Siri capabilities, advanced writing tools, generative image creation, and more, Apple is set to redefine user experience. As these features roll out, the tech world will watch closely to see if Apple’s strategic patience pays off in delivering superior AI functionalities. The future of AI in business systems looks promising with Apple Intelligence leading the charge.


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